"SERIAL KILLER"
1. TYPE OF PREVENTION MATERIAL.
- Poster.
- Bitmaps
- Colors. Easy to adapt in "black and white" (or "black and
white + red" to minimize expenses.
2. OBJECTIVES OF "SERIAL KILLER " POSTER.
The leading objective is to progressively
impose, by a social pressure (morale in this figure), the emergence of guiltiness
when having dangerous sexual practices. Using a condom AND checking the blood
for HIV when having dangerous practices is not only a personal choice to protect
ourselves from a definite danger! It is also an essential strong sign of respect
for the life of the partner!
Messages
To deliver the following "2nd line messages":
- HIV is everywhere… even in the group
of students! (Pictures of Thai student uniform-including private schools on second poster)
- The leading message is definitely moral.
In every country in the world, HIV/AIDS is morally and inadequately perceived
as:
1- "HIV infection is a punishment as it reflects the notion of immorality…"
This is especially promoted by uneducated traditional people in the agrarian
and industrial societies. This perception usually induces severe stigmatization
against the HIV / AIDS patients.
2- "There is no question of morality connected with HIV infection…"
This is strongly promoted by some activist groups in reaction to stigmatization.
Things are in fact much more complex and sensitive. A moral message must be
promoted: it is criminal to refuse HIV test and to refuse to use a condom
when having unsafe sex practices. This notion is not only related to a "technical
issue" but mainly to a fundamental "ethical" principle. This
is a CONDITIONAL MUST to achieve efficient AIDS prevention.
Too many persons (not only bad persons) still do not introduce this notion
into their ethical principles leading their life. They just think that using
or not using a condom is a personal choice. For instance, it is very common
to hear: "…now that I am HIV positive, I do not have to protect myself
anymore…" or "I am not using a condom because I do not fear AIDS..."
Only a negative HIV blood test done 3 months after the last unsafe sexual
practice allows anyone to refuse condom (the risk is only for the person himself
in that occurrence).
To deliver the following "1st line messages":
- The use of condom and the right use
of HIV test (+basic ethic rules) are the best prevention tools against HIV
sexual dissemination.
- AIDS is still a killing disease.
- Infected persons can be long time non symptomatic.
Targeted people
- This poster is definitely focusing on
young students from secondary schools and university level as they are actually
a HIV high risk group in the Thai population. This poster reflects a "modern"
mentality that young boys are competing to have as much as possible new girlfriends.
"They are quite proud of their flirting performance", without understanding
the rule of safety of this kind of modern life. Young girls are also influenced
by this "modern life style" and are more competing with their friends,
etc. They also are proud to change boyfriends quite frequently. They would
describe themselves as "free and open mind".
- However, the poster is not adequate for people who do not know the basic
information about AIDS and the use of condom as the main prevention for HIV
sexual transmission.
- The content is totally compatible with the requirements of the "tribal"
groups and can be exhibited publicly in tribal villages.
- The poster should be displayed in "post industrial" environment
which people are the most reluctant for involvement of morality in their modern
sexual life. It means that the poster should be disseminated in postindustrial
meeting points (Pattaya, Pucket, urban bars...), in specific magazines… but
also in school and universities where the tendency is to follow postindustrial
values.
- The material is not adapted (but surely not contra-indicated) for primary
schools.