"ROMANCE"
1. TYPE OF PREVENTION MATERIAL.
- Poster or page in magazine or tract
A4.
- 100% vector drawing (compatible with any size without loss of graphic quality).
- Full colors.
2. LEADING IDEA
The leading idea is to simulate a sophisticated
epistolary (old style) conversation-letter between two new lovers who never
slept together to pass some AIDS prevention messages.
The letter tackles the subject of the use of condom BEFORE to be together.
The man, after understanding that he will not be able to avoid using condoms
if he wants to have an intimate relationship with his lady, is a bit complaining…
The lady, still remaining sensitive and educated as a woman should be, answers
in a quite strict manner that the use of condoms is a must.
Mainly, this poster is designed for women magazines or to display in women meeting rooms (for instance in women hair dressing rooms) or for women audience.
The romantic atmosphere of this poster
(flowers, text, etc.) is well adapted to support the usual soft and sensible
atmosphere of a large majority of magazines more dedicated for women.
3. OBJECTIVES OF "ROMANCE" MINI
POSTER.
Messages
To deliver the following "2nd line
messages":
- Women do have the power to say "no" to unsafe sex and to impose
the use of condom. This is a quite important message as it is reported that
more than 90% of faithful wives are infected by their husbands or fixed partners.
- It is also essential that women should first try to understand why men do not always appreciate the use of condoms. In Thailand, it becomes more important to speak openly about the side effects of condoms instead of repeating the preventing effect of condoms, effect that everybody is already well aware of. It would also help women to relax their partners who are often totally unable to verbalize correctly their "unspeakable" hate of condoms.With the help of women, men should become less shy and more able to speak out clearly why they do not like using condoms. This verbalization will allow men to be more adult in their final choice.
- To update or even to add a new dimension to the concept of virility: "A man capable to challenge the inconvenient of condoms is a true virile man" or "A man who refuses to challenge the inconvenient of condoms is a "fake" man".
- By the style of the letter, the poster may induce the idea that only uneducated people do not use condom… (which is not true of course, but as a prevention message, it is always better to associate the refusal of condom with foolishness)
To deliver the following "1st line messages":
- Indirectly, the use of condoms is promoted
as the best way to prevent HIV sexual contamination. It is a hidden message
as it is not clearly mentioned.
Targeted people
- Mainly designed for women audience via
the woman magazines. (Such magazines are very well disseminated in ALL sociologic
groups of Thailand, may be a bit less in the tribal group).
- This poster can also be displayed in rooms where women meet: women group
meeting room, ladies hairdresser salons, etc. It can also be displayed on
the doors (inside side) of women toilets.
- This poster can be seen by men who will be reminded of the power of women
to say "no" to unsafe sex and to oblige the use of condoms in intimate
relationship.
- In secondary schools, romantic young girls will surely be interested in
such delicate way to conceive love. Some revisions can be made to the poster
to adapt it for secondary schools.
- The poster is not adequate for people who do not know the basic information
about AIDS and the use of condoms as main prevention for HIV sexual transmission.
- The material is not adapted (but surely not contra-indicated) for young
children who are not interested with epistolary communication between lovers.
4. TEXTE DU POSTER
Lettre du gentilhomme
Très chère madame,
Je suis tellement heureux que vous acceptiez de me recevoir que j'en deviens fou d'impatience. Vous me faites aimablement savoir que le condom s'imposera. J'en suis tout marri madame ! Je suis encore négatif ! Savez-vous combien ce petit morceau de plastic importune les hommes ? Avec lui, nous sentons moins les choses, nous rejoignons moins vite le ciel que nous voulons atteindre, et parfois même il nous coupe franchement les ailes… Néanmoins, mon amour pour vous est tel que votre condition sera honorée… Je voudrais seulement, madame, que vous m'aidiez à supporter et maîtriser de tels inconforts.
Je vous aime,
XY
Reponse de la dame
Très cher et adorable monsieur,
Je vous comprends très bien. Je sais maintenant que vous êtes vraiment un homme et pas un de ceux qui feignent seulement de l'être. Un homme qui refuse un condom, cela commence maintenant à ce savoir, n'est pas un vrai homme ! Soyez certain que vous pourrez compter sur moi pour vous aider à dépasser ces quelques inconforts que le bon sens impose aux gens biens nés.
Je vous aime,
XX
Notez au passage que les vraies femmes ne craignent pas ces hommes qui savent prendre du temps pour atteindre ces altitudes auxquelles nous aspirons aussi !!!